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Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic achievements in Formula 1

Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6bn – a record for a Formula 1 squad – following the McLaren team were valued at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a stake in the region of 5%.

Wolff, aged 53 will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no official statement on this. The management structure of Mercedes F1 stays unchanged, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Financial Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos bought its stake for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams recently as a consequence of the growing popularity of the sport globally.

This was also seen in the success of the F1 movie starring Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Present Performance

Mercedes are runner-up in the team standings, trailing McLaren, with three races left in the current championship.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Amanda Horn

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and innovation management.

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